Shipping costs eat margins. Returns destroy profitability. Amazon looms over every category. E‑commerce and retail strategy requires brutal honesty about unit economics. Write about calculating true landed cost including storage, pick/pack, and customer acquisition. Share inventory turn benchmarks by category, or return policy designs that reduce abuse without killing conversion. Discuss the viability of a physical store for an online brand, or how to use subscription boxes to smooth seasonal demand. Real examples: the DTC brand that switched to a paid loyalty program and increased repeat purchase rate, the boutique that survived a rent hike by moving to appointment‑only, how one seller navigated a platform ban and rebuilt on their own site. No gurus – just ads, average order value, and the nightmare of chargebacks.
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